Dialog TV to break-even in four years
Dialog Television is looking at a break-even point in the next four
years. "We need to hit 400,000 subscribers to break even and a further
100,000 to get our operations off the red. Subscribers are the key to
our success," Chief Executive Officer, Dialog Television, Nushad Perera
He said since acquiring CBN Sat in 2006, December they have been able
to attract almost 100, 000 subscribers. "To date we have invested over
US$ 150 million and looking back we are very happy with our investment,"
CBN Sat was out of operation for almost six month said it was a
challenge to turn around the company.
CEO, DTV, Nushad Perera with a DVBT booster. Picture by
Geeth de Mel
Today the business has many overheads with annual channel fees alone
running into US $ 80 million. "However we are confident to meet the
future with confidence," he said. Perera said he was amazed to see the
response for Dialog TV especially in the rural areas that clearly proves
that the 'folks' needs quality entertainment.
He also disclosed that for the first time in the world, Dialog TV is
still operating a one US $ dollar package which goes to prove that the
idea is to connect more people. "Our packages are not only for sports
We offer Animal Planet, history channels and most importantly
Education and religious programmes which has great following," he said.
Perera said they are also waiting for approvals to launch DVBT, which
will allow subscribers to watch celestial channels without paying a
subscription through a special booster that will be marketed by Dialog.
"This will be the future of television," he said.
"Dialog TV has supported the creation of both Citi Hits and Channel C
which has added a new dimension into the broadcasting format of Sri
Lankan entertainment," he said.
Dialog TV embarked on a pilot project with the Media Ministry to
introduce the DVB broadcasting platform in January 2008.
Apart from this Dialog TV is also making plan to introduce MPEG4
technology to the local broadcasting industry as well, which will
provide high definition television. "Dialog TV is currently working
towards acquiring added satellite space to include more channels into
its current range," he said.
Currently Dialog TV operates Dialog Satellite TV, a Direct-to-Home
satellite television service.
Dialog TV supports a broad array of local and international channels
which exceed 50 channels in total and include CNN, BBC, HBO, Cinemax,
AXN, ESPN, Ten Sports, Discovery Channel, MTV (Music Television) and
Cartoon Network, in addition to a wide portfolio of Sri Lankan
Currently Dialog TV enjoys a subscriber base of over 88,000 and a
staff strength of over 100 experienced professionals.