CIM Knowledge Reel on Marketing Communications

The Chartered Institute of Marketing Sri Lanka Region has organized a programme titled "Marketing Communications: Bridging Theory and Practice" under the CIM Knowledge Reel series, which will be held on 10 March at Park Premier, Excel World from 4.30pm to 8.00pm. Dialog Telekom sponsors the programme.

Through this programme, the institute intends to give the students a practical insight into marketing communications, illustrated by two leading brands in the country, "Elephant House" and "Ceylinco Life".

The Institute is would have Vice President of John Keells Holdings S. Srikanth, Joint Managing Director of Triad Advertising, Dilith Jayaweera, AGM - Marketing of Ceylinco Life Insurance Ltd Samitha Hemechandra, and Managing Director of Minds FCB, Rohan Rajaratnam, to share their experiences with the students.

Two speakers have been invited on behalf of each brand; one representing the company, who will speak of the brand and marketing communication strategy from the company's point of view.

The Chartered Institute of Marketing Sri Lanka Region has initiated several programmes, pitched at different levels to cater to the diverse needs of its stakeholders; namely, Fellows and Members of The Institute, Chartered Marketers and the CIM Student Members, who represent the majority of The Institute's membership.

Even though the series was initially opened exclusively for CIM student members, The Institute has opened it to all marketing students, widening its scope; enabling non-CIM members to benefit from this unique opportunity.