Customer himself can verify genuineness:
SMS technology to combat fake products
A new system has been introduced to combat
fake products entering the market through SMS technology, Country Head,
Holographic Labels SDN BHD Malaysia, Jayampathy Arambepola told, ‘Daily
“Intellectual Property Rights (IPR) will be protected through SMS
technology in Sri Lanka and in South Asia for the first time. IPR is a
major concern due to rising counterfeits around the world including in
Sri Lanka,” he said.
Arambepola said with modern Holographic methodology and with advanced
technology in telecommunication, fake products can be reduced and brands
can be protected from fakes.
He added that a SMS system was installed with Dialog Telekom where
the consumer could identify the genuine products from fakes.
“The biggest advantage is that the customer can verify the genuine
product by scratching a sticker on the product and ‘SMSing’ the serial
number on it to the short code 4656.
Immediately there would be a response stating whether it is genuine
or fake. Hence verification becomes so easy and the consumer can ensure
the product is not a counterfeit,” Arambepola said.
“In addition, getting rid of the fake educational certificates, birth
certificates and other valuable certificates ‘is a must’.
Such important documents can be printed on security paper with the
trust seals along with OVD ink identifications where the fakes could be
identified easily. This will eliminate fake documents,” he explained.
Arambepola pointed out that Malaysia has already strengthened their
first level of documents and Sri Lanka needs to commence at some stage
to move forward.
Country Manager, Lalith de Silva added that if the same code number
is SMSed again, the response would be negative.
“The unique numbers on the sticker of the phone will respond only
once. Anyone copying the numbers or a reproduction will not work. The
sticker once pasted cannot be removed,” he said.
De Silva added that the response from companies have been most
positive as it a pro-active solution. “People are trying to avoid their
brand names from being counterfeit as developing brand names are so
expensive,” he said.