Historic Sports Marketing seminar by Pintar
Sports marketing: The historic four-day 'sports marketing' seminar
organized by the National Olympic Committee and coming under the
auspices of 'Olympic Solidarity', was brought to a successful close on
Wednesday May 23, with the awarding of certificates to the participants
at the National Sports Centre.
Belated though it be, it was nonetheless significant in that it was
the first ever 'Sports marketing programme' to be held here - indeed a
step in the right direction to fulfil a long felt need.
And so in keeping with the importance of such an envisaged exercise,
the NOC with the assistance of 'Olympic Solidarity' secured the services
of International Olympic Committee's sports marketing consultant, Damjan
Pintar, who instructed and guided the trainees on how to set about the
raising of funds, for the furtherance and promotion of sports in the
Joseph Kenny, who is responsible for sports marketing in the NOC,
lamented that there could have been wider participation at this seminar
and, went on to explain that 'Solidarity' is the arm of the
International Olympic Committee, which uses the profits of the Olympic
Games to promote sports in the different countries of the world.
This seminar funded by 'Solidarity' on, learning how to raise funds
in the cause of sports, does fall in line with that objective. The
president of the NOC, Hemasiri Fernando, made it known that they do now
enjoy a measure of financial stability, all of which mainly came about
through his initiative, to collect funds from various sources.
Amidst the forceable challenges and exacting demands of sports and
their respective associations - the collection of funds according to
Fernando cannot just be left to one individual, but done collectively
altogether through a well planned sports marketing strategy.
It is with this uppermost in mind that the NOC made a request to
solidarity, to help Sri Lanka to develop and assist in training each
member national sports, bodies, to build their marketing ability to
raise funds for participants to compete abroad, enhancement of
infrastructure and yet other requirements as found necessary. Not for
the past 70 years has there been the aspect of marketing of sports, the
The response from 'Solidarity' was spontaneous in the talented
marketing expert, Damjan Pintar from Slovenia conducting a sports
marketing programme for 25 trainees initially, at the National Sports
Damjan Pintar, has earned quite a reputation as a marketing expert
and has been responsible in assisting lesser known small countries to
become financially viable. He holds a masters degree in sports marketing
and management. This led to his being Marketing Director of Slovenia NOC
for 10 years and presently from 2002 continues to work for IOC
solidarity as marketing consultant.
His thrust on the 4 day seminar held here, was to present possible
solutions for a business oriented marketing model, based on the
opportunities which exists in Sri Lanka.
He did go through all phases of sports marketing and exchanged ideas
for the first marketing programmes in the country. Pintar was also quick
to realise that here in Sri Lanka exists many companies, that are using
sports marketing as a tool and these will be opportunities for NOC to