SLTB invests Rs. 400m for marketing
INVESTMENT: The Sri Lanka Tourist Board (SLTB) would be investing Rs.
400 million for their marketing campaign for 2007 said the Chairman SLTB,
Renton De Alwis. This is an increase of Rs. 50 million from 2006.
The money is expected to be obtained from the Tourism CESS fund,
which is around Rs. 700 million. â€śHowever unlike the recent past this
money would be only spent by a special Tourism Development committee and
every cent would be accounted for,â€ť he said.
The worldâ€™s biggest travel exhibition ITB began in Berlin on
Wednesday and Sri Lanka was represented by over 100 participants
representing the Sri Lanka Tourist Board, Ministry, SriLankan airlines,
hotels and travel agents.
Chairman said that one of the key aims of the event would be to woo
European tourists who were reluctant to travel to Sri Lanka mainly due
to adverse travel advisories.
The Western Europe tourist arrivals were 284,440 by the end of 2004.
A total of 10,923 companies from 184 countries and territories will be
presenting their tourism attractions at the ITB.