More opportunities for MICE tourism
The country’s growing tourism industry has presented huge
opportunities for meetings, incentives, conventions and exhibitions
(MICE) which caters to the high-end of business travellers.
As Sri Lanka is not new to MICE tourism, the country has huge
potential to attract more numbers in the future, President, Sri Lanka
Association of Conferences, Exhibitions and Events Organizer Imran
Hassan told Daily News Business. “MICE segment as a whole is doing well
despite many setbacks the sector face at present.
We need to boost the infrastructure capacity and facilities to derive
more benefits from this sector,” he said. The country needs more large
scale conference facilities, and the major renovation which is currently
taking place at BMICH has reduced the capacity strength.