Nokia rolls out new mobile devices
Nokia recently introduced a range of new products, services and
partnerships at Mobile World Congress, setting the pace for 2012 and
demonstrating rapid execution of its new strategic direction. The new
strategy already has resulted in the adoption of Windows Phone as
Nokia's primary smartphone platform, major changes to its feature
phones, and additional emphasis on location-based services with the
launch of its Location and Commerce business.
"One year ago, we shared that Nokia was embarking on a new journey to
build great mobile devices," said Stephen Elop, president and CEO of
Nokia. "With our fourth Lumia device, smarter mobile phones and an array
of new services, we are demonstrating that we can change the clock speed
of Nokia," he said.
Nokia has extended the range of products with Windows Phone by
introducing the Nokia Lumia 610, the most affordable Lumia yet, as well
as targeting availability of the widely acclaimed Lumia 900 to
additional markets beyond the U.S.
Aimed at young people who want an affordable introduction to Lumia
and Windows Phone, the Nokia Lumia 610 provides easy access to social
networks, web browsing, music, games, navigation and tens of thousands
of apps in the Windows Phone Marketplace.
The announcements cap a year in which Nokia introduced the Lumia 710,
Lumia 800 and Lumia 900 to critical acclaim and ahead of schedule.
Nokia also ushered in a new era in high end smartphone imaging. The
Nokia 808 PureView is the first smartphone to feature exclusive Nokia
PureView imaging technologies that will enable a range of high-end
imaging experiences into Nokia products over the coming years.
The Nokia 808 PureView also includes Nokia Rich Recording for CD-like
quality audio recording, full HD 1080p video recording and playback, and
exclusive Dolby Headphone technology to transform any stereo content
into a personal surround sound experience over any headphones.
Nokia is further blurring the line between feature phones and
smartphones, launching three new Asha devices for people who want to
work, learn and play. Developed for urban consumers and entrepreneurs,
the Nokia Asha 302 is a premium QWERTY device.
It delivers a mobile office experience with push email and calendar,
and contacts synchronization under the Mail for Exchange support - a
first for Nokia Series 40 devices.
The new Asha devices complement the Nokia Asha range that is
available now in more than 100 markets globally. Moving forward, Nokia
Drive will also remember a personal commute, give advance traffic notice
and automatically re-route to avoid jams.
Additionally, Nokia plans to release the Windows Phone version of
Nokia Transport for door-to-door, underground, tram, suburban train, and
bus directions in more than 500 cities and 45 countries.