Anoma ventures from bakery items to 'Ran coconut Oil'
multi tasking ability and 'never die' attitude paves the way for a long
journey. Gathering experience through different ventures would lead to
the realization, what the best suited course is necessary to be
successful. Anoma Ranasinghe became well versed in the manufacture of
bakery items initially and then shifted her venture to producing of
virgin and yellow coconut oil under the brand name of 'Ran Oil' at
present. Having tried for several years on several products, now her
main operation revolves around the manufacture of coconut oil where she
sees a positive demand in the local market. Her initial venture, the
Finagle Lanka Bakery at Seeduwa, a family concern caters to the needs of
people in and around Kottawa and Maharagama. Her struggle to find the
best avenue of revenue generation, was well rewarded as her latest
venture is poised to be a money spinner where a steady demand is
anticipated. Anoma has set a shining example of what sheer
determination, will power and self confidence can achieve, as she today
steers a venture to strengthen local product manufacturer base thus
helping the consumers to focus more on purchasing quality local
She was interviewed by
Daily News Business.
Excerpts of the interview.
Q. How do you describe your line of
A. I was into several
businesses including running a bakery, producing handloom products and
sewing. Initially I supplied cakes for my father-in-law's hotel in
Kottawa. This business grew rapidly and at times I was unable to meet
the demand. I purchased my first oven Baby Belling at that time which
had the facility of baking four cakes at a time. With the passing of
time we started a bakery at Seeduwa with an USA and local partner. Later
we bought over the bakery and it now operates under Finagle Lanka
Bakery. This is a family concern.
After much research I ventured into producing virgin and yellow
coconut oil under the brand name 'Ran Oil'. This is relatively a new
product in the local market and I expect it to give me good returns. My
husband has an 18 acre coconut plantation in Kurunegala where input for
oil is supplied. It also has banana cultivation as a supplementary crop
and now has converted in to cinnamon.
Q. How do you manage time to handle
your personal life?
A. The unconditional
support from my husband Mahinda has proved to be the driving force as I
change my business proposition from time to time. We have three
daughters Saranga, Surangi and Tharangi. The elder daughter is an IT
Analyst in Australia and the youngest is a Supply Chain Process Manager
in USA. Though the second daughter followed a course in hotel management
she opted to be a housewife. The different facets of business avenues
grew with our children and they were an important part of the process.
Hence the time management was not difficult.
Q. What motivated you to venture into
A. The Hiniduma Convent
Finishing School laid a strong foundation in my life where life skills
were taught under a disciplined environment. All the students were given
a thorough training and the two years at the finishing school groomed us
to be multi skilled. This was a turning point in my life and gave the
courage to start something of my own.
Q. What are your goals?
Display of Ran Oil product
A. I work towards making
'Ran Oil' well accepted in the local market. The business will further
expand considering the demand for the product. We will be supplying Ran
Oil to the leading supermarkets and the retailers as well. While
promoting my product, I will be providing a quality coconut oil
Q. How do you face the challenges of
A. The challenges of
competition are the spurs for any venture. This results in better
products or services for the consumers while forcing the producers or
providers to become innovative and reasonable. The end result would be
the up grading in standards and the fairness in prices. Hence,
competition is not a challenge but an opportunity to strive for the
Q. What is your specialty?
A. I have displayed the
characteristics such as determination, endurance and commitment and
where it could lead one's life. I had ups and downs in my journey of
over three decades. I changed paths and faced the adversity with strong
will power to taste success. This is not an easy task. However, the
results are encouraging and I was able to turnaround the outcome to
reach the desired level.
First Baby Belling oven
Q. What are your achievements in
A. I ventured into
different businesses and this gave me the opportunity to identify where
the true potential lay. The success of the series of businesses was
largely depended on the workforce. Without the worker we would have not
been able to achieve so much. I enjoy what I am doing and the
satisfaction I receive cannot be measured.
Q. What is your message to society?
A. If you have a will,
there is a way and anything is possible. However, nothing can be
achieved without making a sacrifice. Failures are the pillars of success
and one should keep on trying. Never be afraid to try out things and to
identify the true potential. It is not a waste and the experience will
take you a long way. Do not be discouraged by social pressures and never
judge a book by its cover, as the contribution by all the people is
useful in the country's development drive. Be kind to others. There is
no substitute for kindness. It is a virtue that is cherished by every