Meetings, Incentive Travel, Conferences and
SL poised to capitalize on rapid boom
The Meetings, Incentive Travel, Conferences and Exhibitions (MICE)
industry is a vital sector in the country's economy which needs to be
prominently highlighted. MICE sector has been relatively quite in its
activities but has a large scope as there are plenty of indirect support
services available for the industry. MICE sector could therefore
directly help the country's economy in multiple ways.
The ROI in the MICE industry is long-term
Economic Development Ministry has recognized the importance of this
segment and has accordingly given priority to activities to promote MICE
tourism, Sri Lanka Convention Bureau General Manager, and the Acting
Director General of the Tourism Development Authority, Vipula
Wanigasekera told Daily News Business.
He said there is tremendous scope for MICE sector in Asia Pacific as
one of the positive and sustainable sectors in the future. Sri Lanka can
certainly capitalize on this situation.
The Return on Investment (ROI) in the MICE industry is long-term, and
that is why there is some hesitation in the private sector to make a
heavy investment in the MICE industry. However, with Sri Lanka now being
identified as one of the safest venues in the world, investors are
seriously looking at Sri Lanka. This favourable situation could open up
many opportunities for the MICE industry, he said.
"We have a multipronged strategy to develop the MICE segment. We work
with local associations and assist them to bring in association meetings
and conferences into Sri Lanka. Similarly we target corporate sector to
invite corporate meetings into Sri Lanka and both these sectors are
performing reasonably well, Wanigasekera said.